The Cult Of Mac (paperback)
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Customer Reviews | ||
 For true diehards only 2010-09-03 Okay - Quick preface - If you love Mac's the five stars in the review is for you - If you do not enjoy Mac's or other technology then please award it one star for great pictures but it is not for you. That aside this is a great book for those who sneakily covet the Apple logo and love all things Mac because with this book you realise that there are plenty of people out there who are worse than you so you must be ok! (That's my excuse and I am sticking to it). This is an admittedly expensive book that charts the obsessive nature that people sometimes adopt with Macintosh computers and accessorys and it is all the better for the narrow nature of it's subject matter (although the author has plenty to choose from). All Mac diehards need this on their shelf although an update bringing it into this decade would be nice. | ||
| New Religion 2009-11-15 Apple is one of the few companies, such as Harley Davidson, that has such a strong loyal base of customers that they even tattoo the company's logo on their bodies. These two quotes from the book say it all: "Apple is like a strange drug that you just can't quite get enough of." "They shouldn't call it Mac. They should call it crack!" With the invention of iPods and iPhones, it seems like the entire world is getting addicted to Apple. In this book, readers learn just how loyal the company's customers are toward the brand. For example, people travel around the country to celebrate Apple store openings. I highly recommend this book to anybody interested in Apple. - Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market | ||
| Cult of Mac 2009-10-29 An excellent book. I would recommend to any Mac user. I now intend to buy another book on a related subject. | ||
| Fascinating....if you love Macs... 2009-04-07 I loved this book. It made me laugh at how daft Mac evangelists can be....then I realised I loved my Mac almost as much... Now all I have to do is persuade the Wife to let me get an Apple Logo Tattoo. :-) | ||
| Great fun! 2007-03-20 This is a really fun and genuinely interesting look into the ever increasing group of people that indulge in the mac world. I'm a total convert but even those that for some reason still resist... it makes great read. I bought my copy in pasadena, so right at the centre of the apple world and therefore I am very nostalic about it. The photography is great, the ideas of the fans really impressive and sometimes as advanced as Apple's own. The paper models are fantastic too! Buy this book! It's a must addition to your collection! | ||
